The bank needs clients. Actually, the bank needs the client’s money. The bank needs depositors, investors, exporters, and creditors. Any transactions that have to do with money, everybody goes to the bank. To get a lot of clients, the bank should have various financial products, modern technological services (automated teller machines, websites, online systems) and most of all, friendly and accommodating employees.
Having friendly employees is one of the most effective techniques to gain more clients. No matter how advance the bank’s technology is, most people would rather talk to a real person. A social interaction is more pleasant than dealing with a machine. Besides, not all people like computers.
One way to make an employee approachable is to let him wear a name badge. Some clients find it uncomfortable to ask an employee for his name. With the name badge visible, the client will feel at ease and glad that he can avoid an awkward situation. It also gives the client a chance, if he is unsatisfied with the employee’s service, to report the employee because he already knows its name. On the positive side, if he appreciates the assistance given, he can commend the employee to the management.
Having a name badge is also a way to discipline the employees. Knowing that their name is displayed, the employees will be careful in dealing with the client. They will be polite and helpful to avoid being complained to the management. They have to remember that they represent the establishment they’re working for. They have to act properly to preserve the image of the bank. In a way, the clients will be assured of an excellent service.
The bank is one of the respectable institutions in a community. They don’t just hire people. They look for qualified and skilled workers. They assess each applicant and subject them to various tests. So, the employee who wears a bank’s badge should take pride in the organization he belongs to. He was carefully chosen and hired. Therefore, he should care about the reputation of the bank as if it is his own. He should keep in mind; he is not only carrying his name on the badge but also the integrity of the bank.