Do you rely on networking and meetings to gain prospects and leads for your business? If so, you know all too well the importance in standing out from the crowd. In large conferences and events, you want to meet as many connections as possible. It can be difficult knowing which people to meet and when to start a conversation. Even if we do start a conversation that sounds promising, how do we keep from being one of the many contacts that are forgotten? You have to make yourself approachable, and you have to make yourself memorable.
You may have heard the advice to use name badge to increase name and brand recall in potential leads. You may know that a custom name badges is the perfect place to market yourself and to market your brand. Instead of opting to use the typical adhesive name badge provided at many conferences, you will be able to bring your own unique professional looking name badge. This will definitely set you apart from others. You may fare a better chance making an introduction and a lasting impression in your prospects’ minds.
Ok, so what if everybody has heard this advice? What if everybody has their own custom name badges? Now you are back to being one of the crowd. No worries. Design options can enhance visual appearance and attention. Certain colours, images, and messages will gain quick attention among your connections.
If you are terrible at creativity, then you may have trouble understanding what appeals to the eyes. In that case, you may wish to outsource this task to your marketing team. Or better yet, outsource the design task to specialty companies. Did you know that many name badge companies will help with design and marketing techniques free with your order? It’s worth the time and effort to look into these services if you are regularly connecting with new people.
So what if you are in a really big hurry? You need an appealing, attractive name badge today! Well, you obviously won’t have time to wait for your name badge to come in the mail. So you will need to go another route for attracting the connections, and that will be with word usage. This is actually kind of fun.
Head out and get yourself a reusable name badge. Now this can be and adhesive badge, or a blank dry erase badge. I’m sure you have also seen the badge that are basically made of transparent laminate. Create a custom insert for the badge, but consider using alternative wording for humor and fun..
How about using words that are descriptive of your values, or something with a humourous spin? Words such as “single,” “bored”, “rather be golfing” would not be appropriate. Even though they are funny, you are sending a negative message. Instead go for positive words such as “friend”, “your new partner”, “handsome”, “trustworthy”. Whatever words you choose, go with a positive message.
So you see, badges do not have to be complicated. They do not have to be boring. Use the custom name badges correctly, and break the ice with your contacts. Ice breaking generates leads, and leads generate business. Name badge are a small little connectivity tool with the power to grow your business.