“If you have it, flaunt it!”
The look of each business name badge or the so-called “calling card” says much about a business. If you collect various business name badges that were given to you in all the conferences or seminars that you have attended, you will notice that each badge’s design somehow fits the company slogan printed on it.
It is sad to note that not all businesses put much thought in the creation of their badges. Business name badges are supposed to uphold every company’s reputation and are meant to establish a good first impression even long before an actual conversation can begin. In this manner, the business name badge becomes an important tool that the company employs to reach out to their target market.
For a more effective business card, companies even hire experts to ensure that their magnetic name badges would mirror the exact reflection that they want others to see. It may be a small piece of paper but every inch of detail such as the card material used in printing the business name badge, how the business logo was embossed, the varying fonts and font sizes used as well as the readability of the contact numbers, would definitely impact the success of the company.