A metal badge stands out even more when it has been enameled. The smooth, glass-like coating is deceptively sturdy after adhering to its metal foundation. The enameling process has become a very streamlined procedure, cutting production costs in the process. For business, fashion or fun, the enameled pin badge is enjoying great popularity. For professional uses, enamel name badges stand out and lend an impression of competency and authority to the wearer. They are easy to read from the viewer’s perspective. Clinics, stores, spas and schools have all enjoyed the stature and benefits of an enamel name badge.
As a promotional tool, enamel badges can be an advertiser’s dream. The name of a new product or an event can quickly and inexpensively become well known and popular by private citizens wearing an eye-catching enameled badge or button. The usual media – newspapers, radio and television – have historically been a successful venue for promotion. The drawback for those choices would be the expense.
Saturating the public eye with enameled badges is far less expensive and has been proven to be relatively just as profitable. Studies have shown that the demographic for loyal viewers who are most likely to wear a badge or button emblazoned with their favourite movie or TV character falls within the 5 to 25 year old range. People in this age range value peer approval which is a large factor in many of the decisions they will make. A desire to belong to a majority group or, conversely, a desire to gain attention by proclaiming something different or uniquely personal, will motivate them to wear a pin badge or pin button that advertises that sentiment or association.
Movie and television producers have been aware of the promotional benefits of the ever popular enameled pin button for years. Enameled badges and pin buttons have an aesthetic quality that both the person wearing them and the person who sees them can enjoy. Additionally, this provides a much appreciated by-product for successful marketers and producers: low-cost advertising. Collectors have pin buttons related to movies and television series’ from the 1930’s.
Before television shows, radio ruled the airwaves and pin buttons touting the popular radio shows from as far back as the 1920’s are in private collections today. Children and young adults alike see the enameled pin badge as both something fun and something fashionable.