Lanyards or “laniards” originated from the French word “laniere” which denotes thongs or straps. Lanyards were introduced in the 15th century where they were used by sailors to tighten a ship’s riggings, or carry important items such as knives, pistols and whistles. Aside from having nautical uses, lanyards were also found to have been used as a decorative item to grace a military officer’s uniform. In 1950, the art of making lanyard, called “scoubidou” was introduced in France. This later became very popular and a common activity in summer camps.
The most common form of a lanyard is that of a ribbon. Other forms of lanyards are cords, tubes and metal beads. Lanyard are often worn on one’s neck or wrist and they can also be used as attachment to one’s belt and purse. Nowadays, lanyard are mainly used to secure one’s identification. A clip is attached to the base of the lanyard to hold one’s business ID or personal name badge. At times, the clip is replaced by a hard transparent plastic where ID badges can be inserted.
Another typical use of lanyard is to secure small items such as cameras, mobile phones and other similar gadgets on one’s wrist to ensure safety. In a business setting, companies use lanyard to complement an employee’s staff badge.
Often, lanyard are observed to have designs bearing the company’s color motif as well as its logo and business name. At times, companies have their slogan printed along its length for stronger impact. Other companies have their various products printed on the lanyard to turn it into a free marketing tool. Lanyard are often given away as promotional items on various business events such as learning conferences and product launches to market a company’s wide range of products or to simply promote one’s brand. Most institutions and organizations use lanyard to show their affiliation to certain social causes and to also promote mass awareness.
Lanyard can be a cost-effective marketing tool designed to grace or complement a company’s name badge. A lanyard’s material can range from cotton, polyester, to metal beading which gives a company design flexibility. Depending on a company’s purpose, the design of a lanyard may vary from simple to intricate. Like the name badge it holds, a lanyard, in its design and quality, should reflect the positive values that the company upholds and which they would like to be seen by the people.