First rule in sales and marketing: Introduce yourself well. As a salesperson, you have to make yourself known to as many prospects as you can. This can only be possible if you are eager to explore all networking and communication methods available out there. If you are only thinking telephones, mobile phones, fax, calling cards, social events, advertising and the Internet, you are missing out on one simple yet highly important means of promoting one’s self – NAME TAGS.
Name tags for salespeople are referred to as Salesman Badges. Salesman name badges serve many purposes for salespeople as they are effective and cost-efficient tools not just for identification and security but also for advertising and promotion. How? Read on.
Salesman name badges are self-advertising. They are usually medium sized in order to contain all the necessary information on the company, the nature of its business, and about the salesperson wearing the name badge himself. They also include the name of the salesperson and his or her position and rank in the organization. Some salesman name badges may also consist of the ID picture of the salesman for better and clear-cut recognition. Because salesman name badges say it all, they facilitate communication and networking between the salesman and his or her clients, prospects and even co-salesmen.
Salesman name badges make it easier for the salesperson to gain more referrals, generate more leads and increase the possibility of closing more sales. If you are in the field of sales and marketing, wearing salesman name badges is synonymous to creating a brand for yourself. They are concrete manifestations of your good and not-so-good qualities as a salesperson. They show who you are to the rest of the world. Salesman name badges can either draw high opinion and respect from people if worn and used properly; or attract destructive criticism if they are just taken for granted.
Salesman name badges can be your unique value proposition. You should bear in mind that as a salesman, you should wear your name badges proud to exude confidence and professionalism, and eventually gain the loyalty and trust of your target market. No matter how small they may be or from whatever material they are made from, salesman name badges are critical success tools to achieving peak sales performance. Salesman name badges speak a whole lot of things, but mostly they say much about YOU.