In a retail store, there are a lot of things that have to do be done, and it’s simply not possible for an employee to just stay in one spot in order for customers to identify him or her as an employee. That’s why wearing name badges is absolutely a must for employees, since this sets them apart from everyone else and marks them as an employee of your store.
With a name badge, customers will immediately see who they need to approach if they need assistance or have any questions. Since the badge clearly displays the employee’s name, a customer can easily identify the employee in case of any problems or if that employee provided excellent service. “I’d like to thank Cindy for assisting me and being patient while I decided on buying this item” certainly sounds better, rather than saying, “I’d like to thank that girl wearing that striped shirt for helping me.” This also makes it easy for the owner or manager to commend or reprimand the right employee as needed.
Name badges also help to develop a more personal connection between the customer and the employee. A study has shown that waiters and waitresses in restaurants feel much more appreciated if a customer takes the time to use their names when making requests. Customers will also find easier to talk to a salesperson–for example, “Ellen”–and ask her to help out. If Ellen was particularly helpful, customers can provide glowing reviews of her service, which also translates to positive publicity for your own store.
Another positive side to name badges is that it helps employees feel more like they are a part of your company. Consider it akin to a recognition of their work and contribution to the company. Employees feel appreciated as well if their names are on a badge, signifying that they are a representative of your company.
Good customer service is definitely well and alive, and having name badges can boost your own company’s ability to deliver this service. Name badges are instrumental in distinguishing your employees and helping them develop better rapport with customers.